Watch_Faces: Butterflies

Apple

+ Compositing

+ Finishing

+ On_Device

+ On-Set_Supervision

+ Animation

+ Color

+ Creative_Direction

+ Experiential

+ VFX_Supervision

Before there was an Apple Watch, Chapeau was tapped to create high resolution, mesmerizing films from footage of live-action jellyfish, high-speed photographs of blooming flowers, and to breathe life into photographs of a collection of taxonomized butterflies. It was more than a year later when we learned that work had helped Apple create a catalog of interchangeable Watch Faces that would give users a beautiful catalog of visuals to customize the new Apple Watch to their own unique tastes. Our collaborations with Apple on the Butterflies, Jellyfish and Flowers yielded almost 50 seamlessly-looping animations for Watch users to choose from and enjoy.

Credits

Creative Direction & Photography: Andrew Zuckerman

Visual Effects Supervisor: Ben Looram

Art & Animation Director: Lauren Mayer-Beug

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