Facebook Unique Generative Videos

Follow-up to the super-popular “Friends Day” video with a new dynamically-generated celebration of Facebook friendships that elevate users’ own content from mere assets into delightful films.

A live-action design film (with CG and 2D animation elements) that used our dynamic compositing process to create “live” video files, which were turned into millions of personalized videos.

When it debuted in 2016, there were more than 1 Billion “Friendversary” films made, in 35 languages. Today, more than 200,000 personalized versions of this now-iconographic video are still being rendered daily.

NFL Voice-Responsive Virtual Assistant

Our client wanted to explore voice-driven device interaction for an internal presentation. They needed proof of concept UI films and avatar options, along with tech and creative pipelines to research and define.

As a creative and production partner, we ideated on multiple looks and animations for the voice-driven avatar (from abstract to human form). The UI films incorporated those explorations into voice-driven scenarios in which the avatar listened, responded, and took the user to a page or experience within the app that answered their query. With the information we gathered from our tech explorations, we delivered a technology pipeline and UX diagrams.

The films and avatar explorations successfully showed leadership the promise of voice-driven UI within their products.

Alexa Animation

NFL originally approached us while creating their first Alexa Skill, “Rookie’s Guide to the NFL”, with the desire to create an Alexa-linked 3D avatar with a more customized, branded look than offered by the current AWS offering, Sumerian Host. They wanted to keep their Polly→Sumerian Host workflow intact, while raising the production value and unique look of the avatar. With our background in traditional video production techniques, along with our unique tech-forward outlook on content display and development, we researched and designed a new workflow to help NFL devise their own face for Alexa — or in this case, “Matthew".

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