iPhone 5S Touch

Apple

+ Previs

+ Compositing

+ Photoreal_CG

+ On-Set_Supervision

+ 2D_Design

+ Color

+ Finishing

+ UI_Animation

+ VFX_Supervision

+ 3D_Animation

+ 3D_Design

+ CG_Supervision

Product Goal

Get inside the ground-breaking technology that supported Apple’s 5s.

What We Made

Photoreal CG (3D) shots that represented an “exploded view” of device elements.

Results

This shot was so widely-copied after the product video’s debut that stylized, “exploded view” CG has become almost de-rigeur for product videos across a wide swath of technology companies.

Credits

Director: Andrew Zuckerman

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