+ WALL EXPERTISE - Chapeau has worked with the retail wall and its many technical intricacies since its inception four years ago with the D3 prototype.
+ PRE-VIS, PRODUCTION & DELIVERY - The entire calendar for Trade In was 8 days. On day one a pre-vis was created and approved. Then we brought on long-time partner, Rebecca Baehler, to shoot the devices. As spec nerds we drove several wall tests at Macara with multiple compression outputs in order to determine the perfect specs for delivery.
+ IN-STORE SCREENSAVERS - Along with the wall, content for in-store screens was also produced and delivered. Working with provided footage we were asked to scale up from the initial 16x9 deliverable to 9 separate deliverables for:
• iPad Portrait
• iPad Landscape
• iPad Pro 11
• iPhone 9x16
• iPhone X, Xs, Xs Max, Xr
• Mac (Retail) 2880x1800
• Mac (Retail) 3840x2160
• Mac (Channel) 1920x1200
• Mac (Channel) 1920x1080
Additionally, we worked with the in-store engineering team in order to deliver content that wouldn’t burn the device screens out before their budgeted to do so.
