Virtual Production
An Overview
Pandy XR Reel
Live Action Modernization
WITH VIRTUAL PRODUCTION
Shoot actual product with limitless options and flexibility. One product. Any location.
Product and talent are immersed in a fully photoreal virtual environment for both motion and print.
The virtual set is nimble, allowing fast turnaround with multiple store locations.
Easily change the time of day.
Shoot urban sprawl, the great outdoors, and retail locations all in one day.
Always accurate material reflections.
One product many variations
The efficiencies and advantages of Virtual Production also apply to product. Whether the focus is tabletop photography or an advanced, handheld shot, the options are near limitless. Shooting in XR requires fewer setups, saving both time and budget.
Pairing real-time backgrounds with new, camera-driven environmental elements provides in-camera VFX, enabling materials and lighting variables to track with camera. With this semi-immersive XR setup comes the possibility of real-time changes and near-final shots right on set.
It’s about choices
Retail and Geos need options when shooting. Virtual production provides the ability to shoot multiple products, displays, and talent all over the world from one stage. Localization becomes more fluid and integrated into production.
Environment options
The same shoot can utilize multiple environment options for a single shot or photograph. It can be golden hour all over the world in a single shoot day if you need it to be.
Talent options
The same shoot can utilize multiple talent options for a single shot or photograph. What may work for one demographic or region is likely different for another, so why not cover diversity and take the talent all over the world without the hurdles or costs of flights, hotels, and time zone changes.
Alt Backgrounds
POC / For Visual Reference
