Old Footage, Made New (Again)

You’ve shot plenty of footage in the past, and some of it is still on the cutting room floor. It’s time to put that footage to work! Borrow a character from one shoot, and plop them into a whole new set using compositing, motion graphics and CG. It’s like stealing candy from a baby in 2017 and giving it to a baby in 2020.

User-Generated Content

The world has never had more cameras capturing engaging footage. Late night shows are being filmed from home. Google Hangout Potlucks and Zoom Happy Hours are now a thing. It’s time to be alone, together. Recontextualizing stock footage or old media along with public submissions is going to be a prominent form of content these days.

NFL VOICE-RESPONSIVE VIRTUAL ASSISTANT

Our client wanted to explore voice-driven device interaction for an internal presentation. They needed proof of concept UI films and avatar options, along with tech and creative pipelines to research and define.

As a creative and production partner, we ideated on multiple looks and animations for the voice-driven avatar (from abstract to human form). The UI films incorporated those explorations into voice-driven scenarios in which the avatar listened, responded, and took the user to a page or experience within the app that answered their query. With the information we gathered from our tech explorations, we delivered a technology pipeline and UX diagrams.

The films and avatar explorations successfully showed leadership the promise of voice-driven UI within their products.

Alexa Animation

NFL originally approached us while creating their first Alexa Skill, “Rookie’s Guide to the NFL”, with the desire to create an Alexa-linked 3D avatar with a more customized, branded look than offered by the current AWS offering, Sumerian Host. They wanted to keep their Polly→Sumerian Host workflow intact, while raising the production value and unique look of the avatar. With our background in traditional video production techniques, along with our unique tech-forward outlook on content display and development, we researched and designed a new workflow to help NFL devise their own face for Alexa — or in this case, “Matthew".

EVA Airways - Sticker Pack & AR Experience

What better way to elevate a story than bringing it to life with great character design. There’s a style for every project and exploring that unique space is something we love to do.

EVA Airways: Sticker Pack & AR Experience

This will enabled your audience to use the characters and art in Instant Messaging conversations over iMessage, WhatsApp, Facebook Messenger, and others. They can also use it to enhance their social media content on platforms such as Instagram, Facebook, and Snapchat.

Facebook Unique Generative Videos

Follow-up to the super-popular “Friends Day” video with a new dynamically-generated celebration of Facebook friendships that elevate users’ own content from mere assets into delightful films.

A live-action design film (with CG and 2D animation elements) that used our dynamic compositing process to create “live” video files, which were turned into millions of personalized videos.

When it debuted in 2016, there were more than 1 Billion “Friendversary” films made, in 35 languages. Today, more than 200,000 personalized versions of this now-iconographic video are still being rendered daily.

Facebook Moods

Explore ways to engage users with music and images that was dynamic and personalized. Captivate users’ attention within 14 milliseconds to avoid scroll-fatigue. Elevate user-generated content with responsive design and animation elements.

Our designers developed visual tones for 11 different Moods (emotions), and translated them into dynamic audio-sensitive, Open GL-driven, vector-art animations for personalized Slideshows of users’ photos. Using Facebook’s face-recognition tool, we created unique, user-specific opportunities for user engagement and sharing, creating light animations optimized for real-time on-device rendering.

We helped Facebook create a base framework for dynamically-generated visuals that engage users on their platform while elevating their content into shareable films.