Voice-Animated Virtual Assistant (NFL)

VOICE-RESPONSIVE VIRTUAL ASSISTANT (MOBILE APP INTEGRATION)

Product goal: The NFL wanted to explore voice-driven device interaction for an internal presentation. They needed proof of concept UI films and avatar options, along with robust R&D on tech and creative pipelines.

What we made: As a creative and production partner, Chapeau ideated on multiple looks and animations for the voice-driven avatar (from abstract to human form). The UI films incorporated those explorations into voice-driven scenarios in which the avatar listened, responded, and transported users to a page or experience within the app which answered their query. Utilizing information we gathered from our tech explorations, we delivered a prototype technology pipeline and UX diagrams in addition to design and animation explorations, several avatar variations, and the demo UI films.

Results: The films and avatar explorations successfully showed NFL leadership the promise of voice-driven UI within their products.

Additional Look Development

Chapeau designed a voice-to-visual workflow while developing the look and animation of “Matthew”, a voice-activated companion for the NFL Lab’s “Rookies Guide” Alexa skill. Visit the NFL’s skill and ask for a definition of “the Statue of Liberty” to see Matthew in action.