How we help you

From Drops to Delivery, Chapeau confidently delivers best-in-class

artistry and quality assurance, window after window.

See how we do it.

Chapeau Knows CKE

Over the course of nine windows, we have evolved with 72 & Sunny to develop solid communication and robust, efficient workflows. From this partnership has grown dedicated teams that share a deep knowledge of the CKE ecosystem and aesthetic.

Set Supervision. Perfect Post starts in Production. Chapeau’s on-set Supervisors are your Directors’ secret weapons. From framing, lighting, and tracking expertise to deep technical know-how, Chapeau Supervisors work hand-in-hand with Production to guarantee high-utility footage without sacrificing creative freedom.

Finishing. No one is better at Finishing than Chapeau. Our artists are the best in the business, and our tried and tested Finishing workflow is built for producing the highest-quality work efficiently and at the right scale. With Chapeau at the helm, you’ve had no missed deadlines, no missed deliveries, no kickbacks, and happy creatives.

Design & Animation. The right design from concept to completion. Look development, previs, typography, animation and 3d motion graphics make design a Chapeau pillar. We are fluent in the CKE brand and know precisely how to leverage that design language to push campaign visuals, keeping the work fresh, as well as fast turnaround times. Our CKE journey began with animating Happy’s mouth, and has grown not only to delivering all graphics assets, but also designing and animating the 2022 graphics refresh. Design is present throughout all aspects of production, feeding Chapeau’s love for thinking BIG and how that thinking will fit into the next campaign.

Product Index, Asset Library & Data Management. Our stress-tested IT infrastructure seamlessly supports artists in different locations with Cloud-based access to our secure servers, which house our meticulously-compiled library of CKE assets. Over the course of nine windows with Chapeau, CKE has generated +50 products, 100’s of ingredients, and over 48 TBs of data for us to manage. With no direct access to Hecho’s ICONIK asset management system, Chapeau proactively built and maintains our own internal CKE asset library and product index. Every product we’ve worked on (and some we haven’t) is indexed with its ingredients, metadata, hero key angle, final Color reference, and OCN name to its shot(s) and location on our server. While ICONIK is here to stay, Chapeau’s CKE library and index allow us to bypass some of the hurdles that platform creates, so we can keep the work moving.

Dedicated Team. Chapeau’s CKE team has grown from 6 to more than 20 visual effects and design professionals. Without Chapeau's historical knowledge, turnaround times would not be able to meet the speed at which the work needs to be dialed-in and shipped. Our Flame Lead, Lead Assistant, and Food Colorist have all worked on the account since its Hecho days, and have– along with our Visual Effects Supervisor, Head of Production, and Creative Director– a fluency in the language of CKE that allows us to work efficiently and effectively with agency creatives & Producers. We now have 2 Colorists, 3 Flame Assistants, 4 Producers, and 15 Flame Artists trained in how best to work on CKE projects, ensuring that every time we begin a new Window, the work is in experienced hands.

The Work