Generative AI Examples
M&E / Hyperscale Data Centers / Material Flow & More
WE ARE CHAPEAU
Chapeau Studios has a reputation for delivering bespoke, high-quality creative solutions for the world’s most ubiquitous brands.
Our delivery success lies in the ability to seamlessly integrate with our client's lead artists and brand teams, both onsite and through remote technology. This network integrates with the client's team to speed revision turnaround times and increase creative throughput.
This combination of networked collaboration and shared brand knowledge allows us to deliver the highest possible level of creative quality and craft for brands.
BLACK CONFIDENTIAL SECURE STUDIO
Our black confidential studio was created to support security standards for preventing and defending against the unauthorized or unintentional access to intellectual property. Particularly relevant now, in this era of evolving cyber threats, our clients can rest assured that their ground-breaking IP is safe at Chapeau. From physical security (video cameras, keyfob restricted work rooms, line of sight procedures) to data security (separate secure servers, threat monitoring, and more), we have worked to create a security environment that our clients can trust.
TECHNOLOGY
Our people are our primary and most valuable investment. Curating right-fit teams and tech for each project requires the gimlet-eyed discernment that has always distinguished our approach. We innovate with the engineer’s capacity for creating new technologies by combining existing tools in novel ways. Our core metrics center quality and adaptability as guiding principles for evaluating new technologies. Investments in data security, remote/hybrid integrated infrastructure, and toolkit development allow Chapeau to scale quickly and efficiently to the demands of our clients’ needs and interests.
While we are responsive to and curious about trends, quality is integral to Chapeau, and no new tool or trend will go untested–and we test tools with rigor. As AI tools improve, we expect to be able to use them for faster and more compelling visual exploration and iteration, to keep pace with an ever-quickening cultural heartbeat.
Tools We Use
Amazon Polly (Sumerian Host)
Intel SceneScape
Intel Geti
Unreal
Unity
AR Kit
Terragen
Eleven Labs
Runway
Descript
Topaz
AR PERSPECTIVE
AR content into a Real-Time broadcast signal path
AR DEMO
Product Goal:To share live AR demo experiences through multiple broadcast cameras simultaneously from a live event in real time.
What We Made: Created an App process that integrates AR content from an iOS device into a 4K 60fps HDV broadcast pipeline.
Results: We created a proof-of-concept and a development roadmap to expand current live event limitations... The prototype would have allowed guests remotely viewing online or at the event to view the AR demo experience through any of the broadcast camera perspectives.
Touchstone Goals
We were charged with three primary goals and given an awareness of the big picture.
World Alignment: of multiple coordinate systems.
App State: Ability to pass AR related data from and to the demo device.
Render & Composite: Render from the point of view of each camera, including lens intrinsics.
FRIENDVERSARY
Personalized video platform
UNIQUE GENERATIVE VIDEO
Product Goal: Follow-up to the super-popular “Friends Day” video with a new dynamically-generated celebration of Facebook friendships that elevate users’ own content from mere assets into delightful films.
What We Made: A live-action design film (with CG and 2D animation elements) that used Chapeau’s dynamic compositing process to create “live” video files, which were turned into millions of personalized videos.
Results: When it debuted in 2016, there were more than 1 Billion “Friendversary” films made, in 35 languages. Today, more than 200,000 personalized versions of this now-iconographic video are still being rendered daily.
ADDITIONAL GENERATIVE VIDEO
NFL: BRONSON
Voice-Animated Virtual Assistant (NFL)
VOICE-RESPONSIVE VIRTUAL ASSISTANT (MOBILE APP INTEGRATION)
Product goal: The NFL wanted to explore voice-driven device interaction for an internal presentation. They needed proof of concept UI films and avatar options, along with robust R&D on tech and creative pipelines.
What we made: As a creative and production partner, Chapeau ideated on multiple looks and animations for the voice-driven avatar (from abstract to human form). The UI films incorporated those explorations into voice-driven scenarios in which the avatar listened, responded, and transported users to a page or experience within the app which answered their query. Utilizing information we gathered from our tech explorations, we delivered a prototype technology pipeline and UX diagrams in addition to design and animation explorations, several avatar variations, and the demo UI films.
Results: The films and avatar explorations successfully showed NFL leadership the promise of voice-driven UI within their products.
NFL MATTHEW ALEXA SKILL CHARACTER DESIGN
NFL originally approached us while creating their first Alexa Skill, “Rookie’s Guide to the NFL”, with the desire to create an Alexa-linked 3D avatar with a more customized, branded look than offered by the current AWS offering, Sumerian Host. They wanted to keep their Polly→Sumerian Host workflow intact, while raising the production value and unique look of the avatar. With our background in traditional video production techniques, along with our unique tech-forward outlook on content display and development, we researched and designed a new workflow to help NFL devise their own face for Alexa — or in this case, “Matthew".
GOOGLE: DAS FILMS
Data Center Visualization
DATA CENTER PREVIS
Warthog Film
VEHICLE LOOK DEV
UFO Robotics Film
VIRTUAL PRODUCTION
For more info check out our full XR deck
Stage Reference Stills
Elite Edge
Thank You
Our creative work lives at the intersection of integrated media and innovative technology, and is fueled by our constant drive to do something that's never been done before.
We look forward to collaborating with you. Reach out anytime.