Creative Tech

NFL Voice-Responsive Virtual Assistant

Our client wanted to explore voice-driven device interaction for an internal presentation. They needed proof of concept UI films and avatar options, along with tech and creative pipelines to research and define.

As a creative and production partner, we ideated on multiple looks and animations for the voice-driven avatar (from abstract to human form). The UI films incorporated those explorations into voice-driven scenarios in which the avatar listened, responded, and took the user to a page or experience within the app that answered their query. With the information we gathered from our tech explorations, we delivered a technology pipeline and UX diagrams.

The films and avatar explorations successfully showed leadership the promise of voice-driven UI within their products.

Alexa Animation

NFL originally approached us while creating their first Alexa Skill, “Rookie’s Guide to the NFL”, with the desire to create an Alexa-linked 3D avatar with a more customized, branded look than offered by the current AWS offering, Sumerian Host. They wanted to keep their Polly→Sumerian Host workflow intact, while raising the production value and unique look of the avatar. With our background in traditional video production techniques, along with our unique tech-forward outlook on content display and development, we researched and designed a new workflow to help NFL devise their own face for Alexa — or in this case, “Matthew".