Virtual production allows us to shoot in any retail store on a global scale. We create full 3d environments either through 3d lidar scanning and photogrammetry of the actual physical space or with artists generating the scenes purely from reference imagery. Scenes are then paired with high resolution camera tracking and projected on the LED volume with depth and parallax. This illusion, combined with traditional foreground elements such as props and set dressing, allows for seamless integration of the environment. Once these scenes are realized, we can transition from scene to scene, region to region, with minimal reset. This way we can shoot in 5 different cities during a 10 hour shoot day.

Our creative work lives at the intersection of integrated media and innovative technology, and is fueled by our constant drive to do something that's never been done before.